Broad Arrow achieves $31m in sales at inaugural Amelia Auction


Broad Arrow achieves $31m in sales at inaugural Amelia Auction


Broad Arrow achieves $31m in sales at inaugural Amelia Auction


Broad Arrow Auctions, a Hagerty company, announced official results from its inaugural Amelia Auction. Held on the oceanfront lawn and in the ballroom of The Ritz-Carlton, Amelia Island, on 4 March, the auction totaled $31 million with 81 percent of all lots sold.

The top seller of the auction was a one-of-a-kind 2015 McLaren P1. Following an exciting bidding competition, the P1 sold for a final $2,425,000, a new world record for the model at auction. The top three sales were rounded out by the McLaren’s analog supercar ancestors, including a 1987 Porsche 959 Komfort, which brought a final $1,710,000, and a meticulously cared for and well-preserved 2005 Porsche Carrera GT, at a final $1,517,500.

Broad Arrow set additional new auction records in Amelia Island, all representing the RADwood era and modern classics segment of the market. A pair of ultimate AMG sedans stole the show, with a 1987 Mercedes-Benz AMG ‘Hammer’ Sedan setting a new record for a 124 series Mercedes-Benz at $775,000, quickly eclipsed just 20 lots later by a 1991 AMG 6.0 Widebody Coupe at a final $885,000. A one-of-100, low-mileage 2002 Lotus Esprit V8 25th Anniversary Edition set a new auction record for a non-James Bond Esprit at $193,200, while an exceptionally well-preserved 1997 Acura Integra Type R sold for a new model record at $151,200.

“We are thrilled with the results for our first-ever Amelia Auction,” said Kenneth Ahn, President of Hagerty Marketplace and President of Broad Arrow Group, following the auction. “Our deliberate focus on a younger segment of the collector car market within our catalog translated to strong results for highly sought-after cars as seen throughout our top ten sales and in the stand-out prices for the pair of AMG Hammers. We were honored to collaborate with Hagerty on The Amelia weekend and we look forward to continuing to bring a new dynamic to the collector car auction market.”

Broad Arrow VP of Auctions, Barney Ruprecht, adds, “We’re grateful to our consignors and nearly 700 bidders for their participation in this inaugural sale, and we were delighted to see a well-attended preview and busy auction room over the three-day event. The quality of our catalog offering shone through in our results and we will continue to elevate the Broad Arrow experience via the unique Porsche 75th Anniversary auction in June as well as with our expanded two-day Monterey event this summer.”

Broad Arrow Amelia Auction 2023 Top 10 

  • 1. 2015 McLaren P1 $2,425,000
  • 2. 1987 Porsche 959 Komfort $1,710,000
  • 3. 2005 Porsche Carrera GT $1,517,500
  • 4. 2019 McLaren Senna $1,380,000
  • 5. 1932 Alfa Romeo 6C 1750 Series V Gran Sport Figoni $1,270,000
  • 6. 1937 Bugatti Type 57C Vanvooren Roadster $1,132,500
  • 7. 1961 Mercedes-Benz 300 SL Roadster $1,215,000
  • 8. 1994 Porsche 911 Turbo S Flachbau $1,215,000
  • 9. 2021 Ford GT $1,050,000
  • 10. 1991 AMG 6.0 ‘Hammer’ Widebody Coupe $885,000

More information, including full results details, can be found HERE.

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