Performance Racing Industry, the racing industry advocacy group, will open the doors of its shiny new 42,500 sq. ft. Membership Headquarters in Speedway, Ind., on May 26 with a ribbon-cutting ceremony and grand opening celebration.
The 4:00 p.m. invitation-only affair, which comes just in time for this year’s Indianapolis 500, will be followed by grand opening festivities that will include an IndyCar helmet display, silent auction, show cars, driver appearances, live paintings, and private tours through the newly renovated building and Bryan Herta Autosport race shop.
“PRI is dedicated to the preservation and growth of the motorsports industry, and our new Membership Headquarters and presence symbolizes that commitment,” said Dr. Jamie Meyer, president of PRI. “Our new home is a hub for the entire motorsports industry, where everyone is welcome.”
Located at 1255 Main St.—within walking distance of the Indianapolis Motor Speedway—the facility will serve as a new headquarters and offer a broad range of programs and services benefiting the motorsports community.
The first phase of the build-out includes office space for dedicated staff and areas to host motorsports gatherings and membership meetings. Phase 2 will add a Content Factory, where garage space will be transformed into a content-generation machine and allow for live and virtual educational opportunities.
“PRI is focused on advocating for the future of the racing industry,” said Meyer. “Through our new PRI Membership program, Road Tour, legal advocacy efforts, and the world’s premier racing trade show, the PRI Show, we’re creating a unified voice for the motorsports community and providing opportunities for the industry to succeed.”
Following the successful return last year of the world’s largest in-person event for motorsports professionals, exhibitor support for the 2022 PRI Show is strong. Set for Dec. 8-10 in downtown Indianapolis, this year’s PRI Show will bring together more than 50,000 attendees—buyers, media, influencers, enthusiasts, and professionals—looking to conduct business, network, and learn about the latest products and technology.
“We encourage everyone—business owners, track operators, racers, and fans—to become PRI Members and join the fight to protect racing and preserve its future,” Meyer added.