Groundswell of Local and National Support for the Chattanooga Motorcar Festival

Groundswell of Local and National Support for the Chattanooga Motorcar Festival


Groundswell of Local and National Support for the Chattanooga Motorcar Festival


Volkswagen of North America, Inc., and the local Chattanooga Coca-Cola Bottling Company have returned as sponsors of the second Chattanooga Motorcar Festival to be held Oct. 15-17, while this year’s event will be “powered” by EPB, which provides world-class energy and connectivity solutions in Chattanooga and surrounds.

The expanded sponsor list results in this year’s Festival having tongue-twister of an official title: “The Chattanooga Motorcar Festival – hosted by Fifty Plus Foundation – presented by DeFoor Brothers – sponsored by Volkswagen and Chattanooga Coca-Cola Bottling Company – powered by EPB.”

Volkswagen’s participation will again include the appearance of dynamic stunt driver Tanner Foust, who will make exhibition runs on the new 2-mile Pace Grand Prix at the Bend course in a new Golf GTI. Foust will also be available for a meet-and-greet session, and will take part in one of the panel discussions on Saturday.

Also, on display will be the all-new 21-window VW Microbus and the 1979 TVA Elektro-transporter, along with an Atlas, Atlas Cross Sport, Taos and ID.4.

“Volkswagen is pleased to be a joint sponsor for the second running of the Chattanooga Motorcar Festival, and for the ID.4 to be the official vehicle of the event,” said Johan de Nysschen, Chief Operating Officer, Volkswagen Group of America. “The ID.4 has been a great success for us, and we are already gearing up to produce the vehicle from the factory in Chattanooga for the whole North American Region.

“It’s also great that our 1979 Elektro-transporter will be on display, because this was used by the Tennessee Valley Authority as part of an early electric vehicle test program, showing that Volkswagen has been a pioneer in the EV space.”

The local Chattanooga Coca-Cola Bottling Company, whose parent company was founded in 1902 and is headquartered in Birmingham, Alabama, is the world’s first Coca-Cola bottler.

“The Chattanooga Motorcar Festival is a best-in-class event, and Coca-Cola Bottling Company United-Chattanooga is excited to be involved,” said Brad McCawley, Chattanooga Sales Center Manager.

EPB, meanwhile, comes on board for the first time supporting the CMF in its second year. The company delivers electricity to more than 170,000 homes and businesses across its 600-square-mile service area in Tennessee and Georgia, and will contribute to the Festival’s connectivity needs for the numerous video feeds spread throughout West Village and at the Pace Grand Prix at the Bend.

“EPB is proud to provide fiber fast connectivity for the Chattanooga Motorcar Festival’s video feeds as part of our mission to promote economic activity in our area,” said Lance Irwin, EPB Energy Pro. “We’re looking forward to being at the Festival to share the latest information about electric vehicles, and we’re always available to answer all our customer’s energy and connectivity questions.

“We are privileged to have Volkswagen and the Chattanooga Coca-Cola Bottling Company continue to sponsor the Chattanooga Motorcar Festival,” said Alexis Bogo, event advisor. “We’re also excited to have EPB join us this year. Having the support of our local businesses is paramount in creating a successful event. We strive to create a family-friendly experience that will also help boost the local economy.”

As noted previously, proceeds from the Chattanooga Motorcar Festival support neuroscience research through Fifty Plus Foundation, Inc. Approaching a decade of supporting Alzheimer’s and neuroscience research, the Foundation created the CMF to bring support to the local level while funding research that will help find a cure.

The 2021 Festival features the Concours d’Elegance, West Village Road Rallye, Mecum Auctions and The Pace Grand Prix at the Bend. Other family-friendly events will be scheduled and announced later. Additional information may be found at

Festival tickets will be digital and are available online or purchased at the entry gates the days of the events in West Village, at the Pace Grand Prix at the Bend, and at the Chattanooga Convention Center. The transaction at the gate will be cashless, and there will be an additional charge of $10 per ticket.

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