Aliso Viejo, CA — Performance Racing Industry (PRI) launched a two-month cross-country campaign Oct. 10 in Indianapolis to gather and share news and updates from dozens of racing-related businesses.
The PRI Road Tour is a content creation bonanza that takes the PRI team directly to manufacturers, wholesalers, retailers, race teams, race tracks and more.
The tour is helping manufacturers promote their products and services, and also connecting the worldwide racing industry by making more than 85 planned stops at motorsports businesses and facilities throughout the country, concluding on Dec. 15. The PRI team will capture and share video, photos, and exclusive interviews highlighting the industry’s newest products, vehicles, races and developments.
“If the industry can’t come to the PRI Trade Show in Indianapolis, then PRI is coming to the industry,” said PRI President Dr. Jamie Meyer.
Traveling in the PRI Road Tour van, wrapped with the PRI logo, the team is conducting on-site interviews and sharing content on PRI’s website and social platforms, as well as within its monthly magazine. PRI is also partnering with various media outlets, racers, influencers, and social media channels to further amplify the news and information it gathers.
“The business of racing starts at PRI, and our goal is to support the motorsports industry by helping them spread the word about what they are doing,” Meyer said. “We’ve tapped into the world’s best photographers, videographers, and social media experts to develop content that will resonate with the racing world.”
The team’s stops include Detroit, Cleveland and cities in North Carolina, South Carolina, Georgia, Texas, Arizona, and California.