Parnelli Jones’ “Big Oly” Sells For Record $1.87 Million at Mecum Indy

Photo: Mecum Auctions

Indianapolis, IN — “Big Oly,” the most recognizable Ford Bronco in the world and the first “super car” of off-road racing that was twice piloted by Parnelli Jones to victory in the Baja 1000, sold today for a record $1.87 million at Dana Mecum’s 34th Original Spring Classic taking place through Saturday at the Indiana State Fairgrounds in Indianapolis. 

Photo: Mecum Auctions

The famed 1969 Ford Bronco was among eight cars and hundreds of memorabilia consigned by Jones to the auction. Big Oly has a legacy unparalleled by any other off-road racer to come before or after its 1971 and ‘72 wins in the world-famous Baja 1000. 

Photo: Nick Lish

Constructed by Dick Russell and piloted by renowned racers Jones and Bill Stroppe in both of its Baja 1000 wins, Big Oly also went on to dominate the Baja 500 and the Mint 400 in 1973, cementing its legacy as the single most significant Bronco-inspired vehicle ever built and the one likely most responsible for the model line’s ultimate commercial sales success.