NASCAR’s Jill Gregory Tapped as Next GM at Sonoma Raceway

Concord, NC — NASCAR executive Jill Gregory will succeed Steve Page as Executive Vice President and General Manager at Sonoma Raceway, it was announced Tuesday (Jan. 5) by Speedway Motorsports President and CEO Marcus Smith.

Photo: Sonoma Raceway

Named one of “The Most Powerful Women in Sports” by Adweek for the past two years, Gregory assumes leadership of the historic 1,600-acre property where she attended her first NASCAR road course race as a teenager.

“Growing up in nearby Modesto, my cousins brought me to NASCAR races at Sonoma when I was in high school,” Gregory said. “I’ve been a true fan of this place for most of my life, and now I’m blessed with a leadership opportunity to return and inspire others to have the same love for the region that I do.”

Gregory is currently the Executive Vice President and Chief Marketing and Content Officer at NASCAR and the managing executive of the company’s Charlotte-based operations. She leads the marketing, media, communications, broadcasting, and diversity and inclusion functions for NASCAR, and is responsible for the sanctioning body’s digital platform, including NASCAR.com, the NASCAR Mobile app and fantasy games. Gregory will continue in her current role through January pending transition plans and begin her new position at Sonoma Raceway Feb. 1.

Gregory revamped NASCAR’s marketing, content and fan development strategies to elevate strategic planning and enhance collaboration across the industry. She also launched an effort to refresh and modernize the NASCAR brand, significantly elevated the sport’s diversity and inclusion platform, and was a key leader in NASCAR’s drive to become the first major league sport to return to live competition during the COVID-19 pandemic.

Prior to joining NASCAR, Gregory was the Senior Vice President of Motorsports Marketing for Bank of America, and previously served as Director of the NASCAR Sprint Cup Series marketing program for Sprint Nextel. In 2011, Gregory was selected for the inaugural class of “Game Changers: Women in Sports Business” by Sports Business Journal and Sports Business Daily.

Gregory earned a bachelor’s degree in journalism from California Polytechnic State University in San Luis Obispo, Calif., and is a member of the Board of Directors for The NASCAR Foundation.